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What does phygital mean?

Derived from "physical" and "digital," this novel concept embodies a harmony between the two realms, and usually refers to the integration of blockchain and web 3.0 systems, including the metaverse.

Advanced technology is used to create enhanced interactive experiences that give you the best of both worlds.

How we lead the way

We are the first watch brand to offer a comprehensive collection of approved digital replicas compatible with numerous prominent metaverse worlds. They serve as the most accurate representations of your physical timepiece within the ecosystems, allowing you to explore thousands of experiences in Web 3.0, VR, or AR while always showcasing your unique style.


Please note that owning the physical watch automatically grants you access to all digital versions, including those we will develop in the future.

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