What does Phygital mean?
Derived from "physical" and "digital", this pioneering concept embodies the harmony between the two realms. In most cases, advanced technology is integrated to create novel experiences that offer the best of both worlds.
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Get ready to experience the most unique fusion of traditional horology and technological innovation.
How we lead the way
We are the first watch brand in the world to offer a comprehensive collection of approved digital wearables, compatible with all the most prominent virtual worlds.
Serving as the most accurate representations of your physical timepiece within these ecosystems, they allow you to explore thousands of experiences in Web 3.0, VR, or AR while staying true to your unique style.
Please note that owning the physical watch automatically grants you access to all digital versions, including those we will develop in the future.